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Your marketing campaign is designed to run on a four-month cycle. Here is a typical schedule of execution:
MONTH 1
Public relations strategy is developed
The communication plan is outlined including:
-identifying goals, strategies, tactics, key messages,
-target audiences and an execution timeline
Review/minor enhancements to current web site
Design and distribute to clients list one HTML email
If placed on our server - hosting
Review of past, present and future graphic design and branding needs
Establish strategy for upcoming graphic design needs based on the
company’s goals and objectives (65 total hours)
Research company’s target market, competitors and goals/objectives to best
implement graphic design services needed
Establish a relevant, clear and communicable brand identity
Define target groups and markets for events and/or trade shows
Establish goals and objectives for corporate events and/or trade shows
Set the Budget
MONTH 2
The press kit is created and one re-write is completed. The press kit includes:
-Press release
-One executive biography
-Fact Sheet
-Questions/Answers or Pre-Written Interview with one executive
-Photography selection from your photos (must be at least 300 dpi)*
-Services/Product sheet
Design and distribute to clients list one HTML email
Placement in over 400 search engines world-wide
Placing meta tags on site
Making your site ROR friendly
If placed on our server - hosting
Implementation of chosen graphic design strategy involving conceptual
as well as layout design
Obtain necessary vendor quotes and additional costs such as printing, copy
writing, photography or illustration for the chosen graphic design
strategy to be reviewed and approved by client
Create a Model for Measuring Your Return of Investment
Get a list of industry trade shows to attend
Choose the trade shows to attend on a local and national level
Choose the right venues for your events
Design and plan the layout, components, and logistics of your event
Plan pre-event and/or trade show marketing activities
Plan post-event and/or trade show marketing activities
Design the layout of your exhibit
Select entertainment, catering, A/V, and other event specific services
Decide on effective promotional products before, during and after the event
MONTH 3
The media strategy is developed. This includes:
-2-3 story ideas and a compilation of research in your industry where you
could lend your expertise for possible publication
Design and distribute to clients list one HTML email
Search word analysis
Links
If placed on our server - hosting
Continue implementation of graphic design strategy
Training and coaching of your trade show staff
Training and coaching of company speakers
MONTH 4
The media strategy is executed. This includes:
-3-4 media contacts with pitching guidelines.
-Additionally, we will submit your news release to at least 3 media outlets
and follow up to determine if the story was used.
-This final phase also includes tips for ongoing management of your public
relations strategy and ways to quantify your media exposure and evaluate
whether your strategy is working.
Design and distribute to clients list one HTML email
If placed on our server - portal to create your own updates on text and images
If placed on our server - hosting (continues for a full year including these four months)
If placed on our server - reporting on internet marketing campaign
Training for the portal
Final implementation of graphic design strategy. Computer graphic files
approved by client and ready to send to chosen printer and/or other
approved vendors.
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