|
Package Details:
Establish a Relevant Brand Identity
Corporate events are the perfect setting to create a powerful, brand building experience that stays locked in peoples mind. However, most companies overlook this and opt for canned ordinary solutions and miss out on an invaluable opportunity to create brand equity. Corporate entertainment and corporate event management are fast becoming the best ways to keep employees and customers happy in the modern world. Brand image is not only what the market sees and feels, it’s also very much connected to the company’s internal identity. Business are no longer just a place of work, there is corporate culture now. We’ll begin your marketing campaign with a brand study to ensure your brand is relevant, clear and communicable.
Define the Event Target Group(s)
A communicable message starts with defining your target groups. The more we understand your target group the better we can create powerful messages, pin-point and motivate your target market. We’ll identify key factors such as demographics, habits, needs, desires, priorities, and core values driving you target group behavior.
Establish Smart Goals and Objectives
Corporate events are designed to achieve particular and essential goals. Company events, from holiday parties to product promotions to corporate picnics, can be sweet and simple, elegant and sophisticated, fun and funky...or a little bit of everything! You set the tone and we'll set the stage. Together we can produce the kind of party you expect to reflect your firm's purpose and image. We’ll also take into consideration that your goals and ideas must be realistic. What a company sometimes believes is brilliant idea might not be the most cost-effective solution.
Set the Budget
Without a proper planning process the cost for your event can easily sky rocket. We’ll help you foresee the costs related to the goals you want to achieve and set a budget that is concrete and realistic.
Create a Model for Measuring Your Return of Investment
To plan and manage an event demands a lot. To ensure your return of investment a follow up process must be established before the event. This is especially important if you want to turn it into measurable performance goals. Recent survey research points at you will not be able to get valid measurable goal fulfillment unless you didn’t start measure key factors before the event.
Choose the Right Venues
Everybody knows the importance of picking the right venue and that the venue you chose to host your event will very much affect the target audience experience. Problem is that there are a vast number of venues to choose from. To research venues can be a very time-consuming project. If you have special demands (like a limited budget, particular geographic area, number of guests etc), just to find an available venue can take its toll. We’ll do the research make sure they meet up to your requirements.
Pre-event Marketing Activities
Pre-event marketing activities are important to attract your target audience to the event. There are various tools and vehicles to use in this process. Some will be more effective than others depending on target group, time-line, and budget.
Create the Event
Essential to success will be how ‘smooth” your event will run. This is where the logistics, infrastructure and design of the event come in place. We’ll help you plan your event from start to completion.
Plan Post-event Marketing Activities
So you had your event and everybody is happy, walking away with a smile on their face. What happens now? Memory degradation sets in and in a swift nanosecond your event is forgotten and dollars spent gone out the chimney. There are several things you can do after the trade show to increase brand retention. We’ll help you define and choose which tools to use.
Appoint Entertainment, Catering, A/V, and other Event Specifics
Our success is based on a simple philosophy to provide first class entertainment that suits the needs of our clients that will guarantee success at your event. All our entertainment has been vetted to the highest standard, ranging from the best up and coming bands to show business names. Over the years, our event specialists have arranged every conceivable type of entertainment, from the bizarre to the conventional and we are delighted to offer impartial advice. Whatever the occasion we can take away the stress and organize everything from conception to completion. We can provide a whole host of entertainment requirements from after dinner speakers, bands, specialty entertainment, comedians, tribute acts, themed event plus much much more.
Decide on Effective Promotional Products
Promotional items can help you attract an audience, create a positive environment and furthermost create positive brand retention. Picking promotional items should never be randomized or handled with carelessness. Keep in mind, if there is actually no strategic value to your promotional value, it most likely a waste of money. Therefore, we’ll make certain your promotional products are aligned with the event strategy.
Train Your Speakers
Presentation in front of a group can be great and it can be a complete disaster. With the right preparations and training everybody can become a decent speaker. We’ll train and coach your speakers in basic presentation techniques.
Ala Carte Explanation of Services:
- Graphic Design and Art Direction
- Banner-Stands
- Pop-up Display Walls
- Brochure Holders
- Exhibits
- Kiosks
- Custom Made Exhibits
- Rental Displays
|
