Victory Motorsports
In March 2005, people took notice as one of NASCAR’s premier minority-owned teams was in attendance at NASCAR Nextel Cup Series in Atlanta. Team owners, Terance Mathis, former All-Pro receiver for the Atlanta Falcons, and the legendary David Watson, one of the most successful team owners, prepare to unveil Victory 94, a super-charged driving Dodge and its driver (view car).
When called, The Kinsey Group sped into gear, working with NASCAR and Atlanta Motor Speedway to get their clients into position. A media kit was assembled which included CD of photos and media materials; media advisories were sent; and interviews were conducted in the media center.
Results:
Television
Nascar Nation – The Speed Channel
Print:
Racing Magazine
NASCAR Illustrated
Radio:
WSB-AM, Atlanta
WRG-AM, Atlanta
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