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Package Details:
Establish a Relevant Brand Identity
In today's competitive market place, your brand is the most strategic weapon. Key is to find what brand building activities are the best for your business and to do so in a cost-effective way. Your brand image is what will make a difference in the long run. We’ll begin your marketing campaign with a brand study to ensure your brand is relevant, clear and communicable.
Define the Event Target Group(s)
A communicable message starts with defining your target groups. The more we understand your target group the better we can create powerful messages, pin-point and motivate your target market. We’ll identify key factors such as demographics, habits, needs, desires, priorities, and core values driving you target group behavior.
Establish Smart Goals and Objectives
Every year organizations invest millions of dollars in trade show activities to increase their brand recognition, sell and promote their products and services. Nobody wants to spend money on projects that fail to give a substantial return on investment. That's why it's so important to have a clear and defined long-term trade show strategy, starting with defining objectives and measurable goals. We’ll also take into consideration that your goals and ideas must be realistic. What a company sometimes believes is brilliant idea might not be the most cost-effective solution.
Set the Budget
Without a proper planning process the cost for trade shows can easily sky rocket. We’ll help you foresee the costs related to the goals you want to achieve and set a budget that is concrete and realistic.
Create a Model for Measuring Your Return of Investment
What are the key success factors and how do we measure and evaluate results? A model for measuring return of investment will help you evaluate the success factors, work as an indicator for improvement areas as well as pointing you in the right direction. Some things are easier than other to measure such as dollars sold at the event or directly after on contacts made. But an event is not only about creating a direct visible sales profit. It’s also about creating visibility, brand recognition, good will, etc. These things can be trickier to measure and evaluate without a good model in place. To plan and manage an event demands a lot. To ensure your return of investment a follow up process must be established before the event. This is especially important if you want to turn it into measurable performance goals. Recent survey research points at you will not be able to get valid measurable goal fulfillment unless you didn’t start measure key factors before the event.
Choose the Right Tradeshows
Most likely there is hundreds of National tradeshows and conventions to choose from in your industry. Add to that the numerous tradeshows your local market offers. We’ll provide you with impartial information on the tradeshows most likely to leverage your goals.
Plan Pre-Trade Show Marketing Activities
Pre-trade show marketing activities are important to attract your target audience to the event. There are various tools and vehicles to use in this process. Some will be more effective than others depending on target group, time-line, and other factors.
Plan Post-event and/or Trade Show Marketing Activities
So you had your event and everybody is happy, walking away with a smile on their face. What happens now? Memory degradation sets in and in a swift nanosecond your event is forgotten and dollars spent gone out the chimney. There are several things you cado before, during and after the trade show to increase brand retention. We’ll help you define and choose which tools to use.
Exhibit Design
Designing your tradeshow both is very much about great graphic design and eye-catching exhibit displays. Although this is the main thing attracting your target group, it’s also important to consider making your booth as user-friendly as possible. There are many dollars we can save on designing a clever trade show booth. Portable displays are becoming more and more popular because of their flexibility and ease to use. Usually the drayage is less for this solution. We’ll help you find the right solution whether it’s a custom made exhibit or portable displays.
Appoint Entertainment, Hospitality and other Trade Show Specifics
Our success is based on a simple philosophy to provide first class entertainment that suits the needs of our clients that will guarantee success at your event. All our entertainment has been vetted to the highest standard, ranging from the best up and coming bands to show business names. Over the years, our event specialists have arranged every conceivable type of entertainment, from the bizarre to the conventional and we are delighted to offer impartial advice. Whatever the occasion we can take away the stress and organize everything from conception to completion. We can provide a whole host of entertainment requirements from after dinner speakers, bands, specialty entertainment, comedians, tribute acts, themed event plus much much more.
Decide on Effective Promotional Products
Promotional items can help you attract an audience, create a positive environment and furthermost create positive brand retention. Picking promotional items should never be randomized or handled with carelessness. Keep in mind, if there is actually no strategic value to your promotional value, it most likely a waste of money. Therefore, we’ll make certain your promotional products are aligned with the event strategy.
Train Your Trade Show Staff
Does your staff have the 20 second elevator speech prepared for people approaching the trade show booth, or are they standing with crossed arms or sitting at the table mostly interested in talking to each other? What message do you want to convey, and how well prepared is the trade show staff? We’ll help you train your staff in the fundamentals of trade show hosting.
Ala Carte Explanation of Services:
- Graphic Design and Art Direction
- Banner-Stands
- Pop-up Display Walls
- Brochure Holders
- Exhibits
- Kiosks
- Custom Made Exhibits
- Rental Displays
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